London Attractions

London has been a capital of Europe for over a thousand years, and is presently the capital of both England and the United Kingdom. Boasting new technology, first-class sports, Michelin restaurants, and centuries old historical sites, London is truly a city for everyone.

Travel Guides & Inspiration for London



12 Romantic Things To Do In London

LizX writer

There are more than a few romantic things to do in London and it's easy to come up with a list as long as the river Thames itself, but that doesn't help when it...



Top 20 Shopping Areas in London

echo writer

No London experience is complete without doing a spot of shopping. Tourists craving for retail therapy in London can find a number of popular areas that hold an...



20 Must Visit London Museums

echo writer

London is a veritable oasis of culture, for the so-inclined, and there are plenty of museums that would enrich your knowledge and cultural experience. Here are ...



7 Things to Experience at Night in London

echo writer

We all know that London is a very interesting destination during the day, but it’s with nightfall that the fun really begins for all the night owls. There are...



7 Most Popular Animal Attractions in London

echo writer

Whether you’re looking to entertain your children in town, or you’re an animal lover yourself, London has plenty of options on offer for those who wish to g...

Most Popular Attractions in London

1. Ripley’s Believe It or Not!

  • Ripley’s Believe It or Not! is a museum that displays the wacky and weird oddities of the world. The museum spans across six floors that focus on
  • Adult £26.95, Child £21.95, Senior £24.95, Student £24.95
  • + 44 (0)20 3238 0022
  • Ripley's Believe It or Not! London, Piccadilly Circus, London, United Kingdom
  • Daily 10am-12am (last admission 10:30pm)
  • 3

Tickets & Tours

2. Harrods

  • Visiting Harrods isn’t anything like going to your local shopping centre. Europe’s largest department store offers a lot more than just items
  • Free
  • +44 20 7730 1234
  • Harrods, Brompton Road, London, United Kingdom
  • Mon to Sat: 10am-8pm; Sun: 11:30am-6pm
  • 15

Tickets & Tours

3. Piccadilly Circus

  • The road junction connecting Regent Street, Shaftesbury Avenue, The Haymarket, Coventry Street and Glasshouse Street is called Piccadilly Circus, having
  • Free
  • +44 (0)20 7434 9396
  • Piccadilly Circus, London, United Kingdom
  • Daily
  • 13

Tickets & Tours

4. Portobello Road and Market

  • Located in the Notting Hill district of the Royal Borough of Kensington and Chelsea, Portobello Road serves as the Portobello Market on Saturdays. Antiques
  • Free
  • 020 7727 7684
  • Portobello Market, Portobello Road, London, United Kingdom
  • Mon-Wed: 9am-6pm, Thu: 9am-1pm, Fri-Sat: 9am-7pm; Antiques market: Sat 8:30–9:00am
  • 9

Tickets & Tours

5. The London Eye

  • Taking you 135 metres above the majestic city of London, the London Eye provides an intimate and unique observation experience found nowhere else in the
  • Adults £19.20, Child £12.30
  • +44 (0)871 781 3000
  • London Eye, London, United Kingdom
  • Daily 10am-8:30pm
  • 22

Tickets & Tours

6. Legoland Windsor

  • Legoland Windsor is an amusement park dedicated to children and young fans of Lego. The park is situated in Windsor, Berkshire and it is considered one
  • Adult £48.00, Child(3-15) £43.80, Senior £43.80, Baby (0-3) Free
  • +44 0871 2222 001, + 44 01753 626182
  • LEGOLAND® Windsor Resort, Winkfield Road, Windsor, United Kingdom
  • March to early November: Daily 10am - 5pm/7pm
  • 4

7. British Museum

  • The British Museum has one of the largest collections in the world in its possession, with about 8 million items devoted to culture and history. The items
  • Free
  • +44 (0)20 7323 8299
  • The British Museum, Great Russell Street, London, United Kingdom
  • Daily 10am-5:30pm; Friday closing time 8:30 pm
  • 17

Tickets & Tours

8. The National Gallery

  • The National Gallery in London provides the public free access to over 2300 paintings created by famous and relatively unknown emerging artists from
  • Free
  • +44 (0)20 7747 2885
  • The National Gallery, London, United Kingdom
  • Sat to Thu: 10am-6pm; Fri: 10am-9pm; Closed January 1st and December 24th-26th
  • 13

Tickets & Tours

9. The Shard

  • The Shard, also known as Shard London Bridge or Shard of Glass, is the lastest skyscraper in London, located near London Bridge and constructed between
  • Adults (16+ yrs) £29.95, Students £24.95, Disabled (one carer free) £23.95, Child (4–15 yrs) £23.95, Infant (0-3 yrs) Free
  • +44 (0)20 3102 1670
  • The Shard, London Bridge Street, London, United Kingdom
  • Apr-Oct: Daily 10am-10pm (last entry 8.30pm); Nov-Mar: Sun to Wed 10am-7pm, Thu to Sat 10am-10pm; Closed on December 25th
  • 3

Tickets & Tours

10. Lord’s Cricket Ground

    Lord’s, officially known as Lord’s Cricket Ground, is a famous cricket venue located in London, St John’s Wood. The name of the venue comes from
  • Adults £18, Concession (children, senior and students) £12; Families £49
  • +44 (0)20 7616 8595
  • Lord's Cricket Ground, Saint John's Wood Road, London, United Kingdom
  • Daily 10am-3pm (time and day may vary)

Tickets & Tours

11. Madame Tussauds

  • Madame Tussauds is a world-famous museum exhibiting numerous wax figures of celebrities, historical personalities, sports stars, actors and even murderers.
  • Adult (16+ years) £30.00; Child (4-15 years) £25.80
  • +44 (0) 871 894 3000
  • Madame Tussauds London, Marylebone Road, London, United Kingdom
  • Daily 9:30am-5:30pm (Off Peak); 9am-6pm (Peak); 9am-7pm (Super Peak)
  • 10

Tickets & Tours

12. Westminster Abbey

  • The gothic-style church in the City of Westminster, near the Palace of Westminster is called Westminster Abbey. This iconic religious building in London
  • Adults £18.00; Concessions £15.00; Children (11+ yrs) £8
  • +44(0)20 7222 5152
  • Westminster Abbey, London, United Kingdom
  • Daily 9:30am-3:30pm
  • 9

Tickets & Tours

13. Trafalgar Square

  • Trafalgar Square is a tourist attraction located in the heart of London and is guarded by the towering monument, Nelson’s Column. Both visitors and Londoners
  • Free
  • +44 (0) 207 983 4000
  • Trafalgar Square, London, United Kingdom
  • Daily
  • 15

Tickets & Tours

14. The London Dungeon

  • One of London’s most interesting attractions, the London Dungeon is a sinister location presenting gory historical events with special effects, live
  • Adult £25.20; Child £19.80
  • 0871 423 2240
  • The London Dungeon, London, United Kingdom
  • MTWF: 10am-5pm; Thu: 11am-5pm; Sat-Sun: 10am-6pm
  • 3

Tickets & Tours

15. Tower of London

  • The Tower of London, officially known as “Her Majesty’s Royal Palace and Fortress”, is a historic castle sitting in Central London, on River Thames’
  • Adult £22.00, Child (5-15 yrs) £11.00, Concession £18.70, Family (2 adults and 3 children) £59.00
  • 0844 482 7777
  • Tower of London, London, United Kingdom
  • Mar-Oct (summer season) Tue- Sat: 9am-5:30pm, Sun-Mon: 10am-5:30pm; Nov-Feb (winter season) Tue-Sat: 9am-4:30pm, Sun-Mon: 10am-4:30pm. Last admission 30 mins before closing time; Closed on 1 January and 24-26 December
  • 14

Tickets & Tours

16. Tate Modern

  • Tate Modern, the British national gallery of international modern art, is part of the Tate group and is situated in London. Tate St Ives, Tate Britain,
  • Free
  • +44 (0)20 7887 8888
  • Tate Modern, Bankside, London, United Kingdom
  • Sun–Thu: 10am–6pm; Fri–Sat: 10am–10pm
  • 9

Tickets & Tours

17. Wembley Stadium

  • Wembley Stadium is situated in London at Wembley Park. It is an association football stadium that was preceded by another which was demolished in 2003.
  • Adult £16.00, Child (5 - 16 yrs) £9.00, Seniors £9.00
  • 0800 169 2007
  • Wembley Stadium, Wembley, United Kingdom
  • Daily 10am-4pm; Closed 25th-26th December
  • 4

Tickets & Tours

18. Big Ben

  • Big Ben may be one of the most iconic and truly British monuments in all of England. Although most people refer to Big Ben as the Clock Tower, that name
  • Free
  • 020 7219 3000
  • Big Ben, London, United Kingdom
  • Daily
  • 22

19. Imperial War Museum

  • The Imperial War Museum in London is one of five branches of the British National Museum organization under the same name. Opened for the first time in
  • Free
  • +44 20 7416 5000
  • Imperial War Museum, Lambeth Road, London, United Kingdom
  • Daily 10am-6pm, Last admission 5:30pm; Closed 24 - 26 December
  • 1

20. St Paul’s Cathedral

  • St Paul’s Cathedral is one of the greatest landmarks in the British capital. It’s located on Ludgate Hill, which is London’s highest point. It serves
  • Adults (18+ yrs) £16.50, Concessions £14.50, Children (6–17 yrs) £7.50, Family £40.00
  • +44 (0)20 7246 8350
  • St Paul's Cathedral (Stop SK), London, United Kingdom
  • Mon-Sat 8:30am-4pm
  • 8

Tickets & Tours

21. Regent’s Park

  • Regent’s Park is a Royal Park located in London, United Kingdom. It is situated in both the City of Westminster and London Borough of Camden. It represents
  • Free
  • 0300 061 2300
  • Regent's Park, Chester Road, London, United Kingdom
  • Daily 5am-7pm
  • 12

Tickets & Tours

22. Hampstead Heath

  • Hampstead Heath is a large and old London park that is located only 4 miles away from Trafalgar Square. It is one of the largest green spaces in the British
  • Free
  • +44 (0)20 7332 3322
  • Hampstead Heath, London, United Kingdom
  • Daily
  • 5

Tickets & Tours

23. Kensington Gardens

  • Covering 111 hectares, Kensington Gardens represent one of London’s royal parks. They are located on the west side of Hyde Park and they’re one of
  • Free
  • +44 (0)300 061 2000
  • Kensington Gardens, London, United Kingdom
  • 6am-9:45pm (closing time may vary depending on season)
  • 7

Tickets & Tours

24. Natural History Museum London

  • London’s Natural History Museum is one of the three museums situated in South Kensington, on the appropriately-named Exhibition Road, along with the
  • Free
  • +44 (0)20 7942 5000
  • Natural History Museum, Cromwell Road, London, United Kingdom
  • Daily 10am-5:50pm; Last entry at 5:30pm; Closed 24-26 December
  • 12

Tickets & Tours

25. ZSL London Zoo

  • London Zoo has been open as a collection for scientific study since 1828 and is the oldest scientific zoo in the world, having been open to the public
  • £14.09-£24.54 (prices may vary)
  • 0207 449 6200
  • ZSL London Zoo, London, United Kingdom
  • Summer: 10am-5pm; Winter: 10am-4pm; Last admission one hour before closing time; Closed 25 December
  • 4

Tickets & Tours

26. Sea Life London Aquarium

  • Situated near the London Eye, on the South Bank of the River Thames, Sea Life London Aquarium is London’s largest aquarium and one of the biggest collections
  • Adult (16+ years) £24.95; Child (3-15 years) £16.50
  • 0871 663 1678
  • Sea Life London Aquarium, Westminster Bridge Road, London, United Kingdom
  • Mon-Sun: 10am–7pm; Last Entry: 6pm
  • 2

27. Victoria and Albert Museum

  • The Victoria and Albert Museum is the largest museum of decorative arts and design in London, with a collection estimated at over 4.5 million items. Founded
  • Free; Events and special exhibitions can be charged separately
  • +44 (0)20 7942 2000
  • Victoria and Albert Museum, Cromwell Road, London, United Kingdom
  • Mon–Sun: 10am-5:45pm; Fri: 10am-10pm
  • 9

Tickets & Tours

28. Windsor Castle

  • Home to the royals (or at least, one of the homes), and situated in Berkshire, Windsor Castle is every bit as glamorous as you imagine it to be. With a
  • Adult £18.15, Child £11.00, Student / Senior £16.75 (Prices may vary)
  • +44 020 7766 7304
  • Windsor Castle, Windsor, United Kingdom
  • Mar-Oct: Daily 9:45am-5:15 pm; Nov-Feb: Daily 9:45am-4:15 pm; Closed on 25 and 26 December
  • 6

Tickets & Tours

29. Sherlock Holmes House and Museum

  • The Sherlock Holmes Museum, opened in 1990 devoted to Sir Arthur Conan Doyle’s most popular character, detective Sherlock Homes, is located in London
  • Adults £10; Child £8
  • +44 (020)7 224 3688
  • Sherlock Holmes Museum, Baker Street, London, United Kingdom
  • Mon–Sun: 09:30am-06:00pm
  • 5

Tickets & Tours

30. Buckingham Palace

  • Buckingham Palace is the main workplace and London residence of the British monarchy. The palace is situated in the City of Westminster and it often hosts
  • Adult £19.75, Children £10.85, Family £50.00, Concession £17.50
  • +44 (0)20 7766 7300
  • Buckingham Palace, London, United Kingdom
  • Summer: Daily 9:30am-6:30pm; Royal Mews: 10am-4pm
  • 16

Tickets & Tours

London Attractions FAQs

What are the Must See Attractions in London?


The area of Westminster only covers a small area of London proper, but boasts several main attractions, including Westminster Abbey, the Houses of Parliament, and the London Eye.

One of the oldest churches in London, Westminster Abbey has been standing for over one thousand years, and has seen the coronation of every King and Queen of England since the Norman invasion of 1066. Inside the Abbey, visitors can see the graves of many monarchs of England, and visit Poet’s Corner, a spot dedicated to celebrating the achievements of Britain’s most famous writers.

The Houses of Parliament sit along the River Thames, and house Elizabeth Tower and Big Ben, one of the most recognizable sites in London. Many visitors mistakenly refer to the clock tower itself as Big Ben, though this is actually the nickname for the bell. Visitors can hear its clanging chimes every hour.

Across the River Thames sits the London Eye, a giant Ferris wheel that stands at over 400 feet (135m) tall. Each capsule of the wheel holds 25 people, and takes a half-hour to complete one rotation. Guests can see directly down to Elizabeth Tower and Big Ben, and as far as 25 miles in each direction on a clear day.

Trafalgar Square

Trafalgar Square boasts two major London museums: The National Gallery and The National Portrait Gallery. The National Gallery houses paintings by some of the greatest masters of art, including da Vinci, Michelangelo, Monet, and Van Gogh, among countless others. The National Portrait Gallery exhibits portraits and photographs of important figures in British history, from Shakespeare to the Beatles.

Outside of the galleries is Trafalgar Square itself, an iconic public space named for the Battle of Trafalgar. In the center of the square is Nelson’s Column, dedicated to Horatio Nelson, the hero of the Battle of Trafalgar. The square has housed many celebrations and demonstrations throughout London’s history, including VE Day, marking the end of World War 2 in Europe.

The Tower of London

The Tower of London has stood on the North bank of the Thames since 1078, guarding the way into London. In its history, it has been a royal residence, an execution site, a royal mint, a prison, and even a zoo. It has seen the executions of many important figures of British history, including three queens of England. The last execution took place in 1941, when a German prisoner of war was shot by firing squad within the walls of the Tower. Today, the iconic guards of the Tower, called Yeoman, live within its grounds and lead visitor tours throughout the day.

Buckingham Palace

Buckingham Palace is the London residence of the Queen of England. It is open to visitors during the summer months, when the Queen is living elsewhere. Several times a week, visitors can witness the iconic Changing of the Guard ceremony, which takes place within the gates of Buckingham Palace.

British Museum

The British Museum boasts the largest collection of Egyptian artifacts outside of Egypt, and its mummy collection truly cannot be missed. Other notable works at The British Museum include sections of the Parthenon, the Rosetta Stone, and a head from Easter Island, among 8 million other objects.


Which Attractions are a Day trip from London?

Windsor Castle

Parts of Windsor Castle were built in the 11th century, though most of the current site was put in place in the 1600s by Charles II. The notorious Henry VIII is buried in St. George’s Chapel, located within the walls of the castle. Windsor is the favorite residence of the current Queen of England, who spends most of her weekends at the Castle. To see Windsor Castle, you can book an afternoon trip from London escorted by a private tour guide.

Hampton Court

Hampton Court was built in the 1500s by Cardinal Wolsey, and later gifted to Henry VIII, who transformed it into a lavish Tudor residence, capable of housing and entertaining hundreds of courtiers. Hampton Court was expanded in the 1700s, leaving two distinct sections. Visitors can see one of the last surviving examples of a Tudor Tiltyard, and experience the world famous maze.


Located near Salisbury, England, Stonehenge is a mysterious circle of prehistoric stones, believed to have been constructed as early as 3000 BC. The stones are shrouded in mystery and legend, as there is no record of what they were originally used for.

Harry Potter Studio Tour

Leavesden Studios housed the filming for all eight Harry Potter films, and is now open to the public. Visitors can see the real sets from the films, along with props, costumes, and both digital and real special effects. It is an experience that Harry Potter fans cannot miss.


Canterbury has been one of the seats of religious power in England since 1066, and was made famous by Geoffrey Chaucer’s The Canterbury Tales, and Canterbury Cathedral, site of the famous slaying of Archbishop Thomas Becket, who was murdered by soldiers of Henry II.

Is there an Attractions pass?

London Pass

Visitors can use the London Pass, a sightseeing card that covers entry into more than 80 London attractions. It can also be used for the Hop-On-Hop-Off bus tour, and can be combined with a London Oyster card for the tube and bus systems.


What Attractions can you visit in London at night?

London is truly a city that never sleeps. Travelers can experience all kinds of pubs and bars, from authentic, centuries-old pubs to chic and modern cocktail bars. There are several main ‘hubs’ of nightlife in London, including Piccadilly Circus, which boasts clubs, late-night shopping, and the famous Piccadilly screen, which has been recently updated to 4K technology.

In addition to pubs, bars, and nightlife, visitors can also wander the streets and see London attractions lit up for the nighttime. Some of these attractions include the London Eye, the Shard, and the Tower of London.

See our recommendations for a more complete list of what London offers at night.


What are the best London attractions for couples?

There are many romantic things to do in London, including excellent food options, romantic walks along the River Thames, boat rides, and helicopter tours. Additionally, an evening at the theater is a great night out in London, and there is usually a show for everyone on the West End. For a full list of ideas, check our recommendations on the 12 most romantic things to do in London.


What London attractions can you see on a budget?

Most of London’s museums have free entry or are reasonably priced. For a full list of London’s best budget museums check our recommendations on 20 must visit London museums.

In addition to museums, visitors can see the Changing of the Guard at Buckingham Palace for free, assuming you arrive early enough to get a good spot in front of the gate (generally 30-45 minutes before the ceremony begins).

Other free options involve walking around London’s many shopping areas, wandering along the River Thames, or taking in one of London’s many parks.


What is an Oyster Card?

An Oyster Card is a plastic card that holds ‘pay-as-you-go’ credit for avenues of public transportation, including the Underground, buses, the Overground, and the DLR. Oyster Cards can be loaded with straight money, full day travelcards, or full week travelcards. Prior to visiting London, you can purchase a Visitor Oyster Card, and add credit in order to save time in queues upon arrival in London. There is a day cap on the Oyster Card, so it would be cheaper than a one-day Travelcard if you’re planning on travelling a lot in 1 day.

London Pass and Oyster Card

This is the perfect pass for those planning on visiting many attractions in London. The London pass includes more than 70 attractions, where you can skip the lines to save time, as well as the Oyster card to help you get around the city easily.


What is a Travelcard?

Travelcards are paper cards that are prepaid and allow unlimited travel within specific zones in London. A travelcard can be loaded onto an Oyster Card.  Travelcards are available in full month, full week, or full year options to offer more flexibility. For most visitors, it’s still best to get the London travel pass to save money and time.


How far is central London from all the airports?

Airport Distance Average time by car
Heathrow International 28km 40 minutes
Gatwick International 45km 1 hour
Luton 57km 1 hour
Stansted 65km 1 hour
London City 15km 30 minutes

There are many different options exist for airport transfers to London proper, and can be booked both privately or shared.


Is there a Hop On Hop Off Bus?

The Original London Sightseeing Tour

There is a Hop On Hop Off bus in London. The Hop On Hop Off tour offers 3 main routes through London, and passes by the major sites in the center of the city. The Red and Blue routes have audio guides while the Yellow route has a live guide sharing details of London attractions.

Each route takes approximately 2 hours to complete with busses stopping at each pickup point every 15-20 minutes. Embark points for Hop On Hop Off tours are available all over London. You can also hop on a Thames River sightseeing cruise or join various walking tours.


What happens in London on New Year’s Eve?

Each year on New Year’s Eve, London puts on an incredible fireworks show from the River Thames, directly in front of the London Eye. It is often more than twenty minutes, set to popular music, and watched around the world. There are also tours available for the New Year’s fireworks, to provide a more custom and intimate experience. On New Year’s Day, there is an annual parade that runs through the heart of Central London.


Are there annual events in London for Tourists?

Besdies new year’s eve, there are many fairs, shows, parades, and celebrations that happen on an annual basis in London. You can see our recommendations for 20 must see London annual events or check the latest at visitlondon.com.


What is the weather like in London?

London has very moderate weather, not usually dropping below 40 degrees Fahrenheit (4 degrees Celsius), or rising above 74 degrees Fahrenheit (23 Celsius). Despite its reputation as a rainy city, London only sees an average of 106 rain days a year, which translates to sun 71% of the time. To have a better chance of avoiding rain, visitors should not travel to London in October since this is the rainiest month.


What are the best areas to stay in London?

As London is so accessible due to its extensive network of public transportation, it is less critical for visitors to stay close to the very center of the city. Hotels in London are generally on the pricier side, but if you avoid the areas around Kensington Palace, Buckingham Palace, and Trafalgar Square, visitors can usually find a good deal.

Depending on your interests, different areas of London may be better for you to stay in. If you are interested in the theater, the West End and Covent Garden area would be the best option.

If you want to be closer to nightlife, the Piccadilly Circus area, or Camden may be the area for you. An up and coming area of London is on the south side of the River Thames. There are many new hip pubs and cocktail lounges in this area, and the views across to the north side of the Thames are beautiful in the evening.

For a quieter spot that’s still close to one of London’s best attractions, the area around the Tower would be a good option. As the Tower and Tower Bridge are both lit up at night, hotels in this area have mesmerizing evening views. Another comparatively quiet area of London is the Marylebone Area, in the vicinity of Regent’s Park.

To be truly “in the middle of it all”, the area between Trafalgar Square, Buckingham Palace, and Big Ben would be the best – and most expensive – option.


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